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a Seat for Mom in Business 101
When
you close your eyes and picture the typical college student, what comes to
mind? A hipster on his Macbook sipping a
double venti frappe-cappuccino latte? According to the National Center for
Education Statistics (NCES), you are more likely to sit next to someone’s
mother or father. Since the turn of the millennium, there has been a steady
increase in the rise of non-traditional students in higher education. In 2002 nearly 61 percent of all college
students were considered “traditional”, which the NCES describes as anyone who
falls under at least one of these seven requirements:
Older than typical age; in other words, a
student whose enrollment has been delayed beyond the year of high school
graduation
Enrolled part time
Financially independent
Works full time
Has a non-spouse dependent
Single parent
Did not receive a standard high school
diploma
The demographic profile of
the United States profoundly affects higher education institutions. According to Larry Goldstein’s text “College
and University Budgeting”, changing demographics will affect different regions
and types of institutions in different ways (2005). Much has changed since 2005 and what could
have been considered a “fad” by some turned into a demographic shift that was
here to stay. This trend has proven to
prosper and show continual growth and in the end, trends
bucks tradition. Now over half of
the student population is considered nontraditional by the NCES
definition. This majority, which stood
at a meager 39 percent in 2000, was never predicted as sustainable. By 2010, nontraditional students will decrease
from 39 percent of the total to 37.5 percent (Goldstein, 2005). This trend of an older student population
needs to be met head-on. Holly Johnson
might have hit the nail on the head when she referenced this growing student
population as the underserved
majority. Universities need to jump
on board with this demographic shift and here are a
few ways for them to do so.
Sources:
Danly, E. (2014, September 15). More than half of college students now
'nontraditional' Retrieved November 18, 2015, from
http://nakedlaw.avvo.com/education/trends-buck-tradition-half-college-students-now-nontraditional.html
Goldstein, L., & Meisinger, R. (2005). Chapter 2:
The Economic and Political Environment. In College & university
budgeting: An introduction for faculty and academic administrators (3rd
ed.). Washington, DC: NACUBO/National Association of College & University
Business Officers.
Johnson, H. (2014, February 7). The rise of the
non-traditional student. Retrieved November 15, 2015, from
http://www.onlinedegrees.com/degree360/student-focus/non-traditional-students.html
Walton Radford, A., Cominole, M., & Skomsvold, P.
(2015). Demographic and Enrollment Characteristics of Nontraditional
Undergraduates: 2011–12. The US Department of Education, 1-76.
Retrieved November 11, 2015, from http://nces.ed.gov/pubs2015/2015025.pdf